Tourism: Prepare for the Global Re-opening with Good SEO
One of the hardest hit of all business sectors in the pandemic has been tourism; lockdowns and no-fly orders from governments caused the global tourism industry all but grind to a halt. After a couple of years of inactivity, tourism-related businesses are getting ready to reopen and this is the time to set a digital marketing plan in place.
Vaccination Roll Out
This is the signal that we will return to normal and once flight restrictions are lifted and people can once again travel, expect to see a rush of online holiday bookings, as people take their first holiday in 3 years. Take Phuket as an example, the Thai government were quick to launch the Phuket Sandbox scheme, which allowed vaccinated people to holiday on the island, plus digital marketing for Phuket businesses means they can take advantage of the first wave of tourists by maximising their digital presence.
What is SEO and Why is it so Important?
Search engine optimisation is the key to a high ranking with the world’s number one search engine, Google and when someone in Europe Googles ‘luxury villas in Phuket’ your resort pops up. People don’t bother with travel agents anymore, they don’t need them; search online and make your own bookings is thew cheapest way to go. If your business website is Google optimised, your rankings improve and when people search, your listing will appear and the user clicks on the link and arrives at your landing page. Boosting organic search results will result in a huge spike in web traffic and that should lead to extra bookings and the best people to handle this are the SEO experts.
The Undeniable Power of Social Media
Everyone and his dog have several social media accounts and your business can make an impact via Facebook, Twitter and Instagram. Talk to a leading digital marketing agency and they can create a dynamic plan that includes SEO and social media marketing. Facebook marketing, for example, can be very productive in the right hands. Your business should have accounts with all the major social media platforms, such as:
A social media marketing team would begin to post professionally written blogs and articles that engage users, while responding to comments in a positive manner. Your Facebook page, for example, is the place to introduce your business, with video, images and text; create a section for your team, where you can introduce each member in a short video clip; this adds a personal touch and enables users to put faces behind names. Feature existing customers who have nice things to say about your business and create special promotions, which will engage the user. Link with your business website and make booking as easy as possible, with a range of payment gateways for convenience. Here is a great blog that promotes good health in 2021.
You’re probably thinking that you should get the ball rolling to promote your business while there’s still time and making contact with a leading SEO agency is easy with a Google search. As you would expect, there are many SEO and digital marketing agencies, which can make choosing the right one difficult; always go with an agency that has a proven track record in your sector. Take a look at their client list and you should see some big names; winning awards is another seal of approval that points to a successful company.
With governments around the world issuing vaccine passports, it won’t be long before we see millions of people looking to book a holiday in tropical paradise and for Thai businesses, keep your eye on Thai immigration entry requirements, as this is the key to the sector reopening.
Now is the perfect time to invest in SEO to boost your digital presence and you are only a Google search away from talking to the right provider. The SEO agency carry out a free online audit to determine the strength of your digital profile and this enables them to create an aggressive digital marketing program that is on-point.