Effective off Page SEO Techniques
You’ve spent months coding your fast-loading website. You know, “Google has nearly a 92% lion share of search engine results.” And so you hired an SEO company to handle your on-page SEO.
So why isn’t your website ranking in the search results? Perhaps off-page SEO is your answer? But what are the best off page SEO techniques?
Read this guide and discover the importance of off-page SEO ranking factors. So, before coding your next web page, familiarize yourself with what is off page SEO. After all, what good is your UI site if it doesn’t have domain authority?
Off Page Seo Techniques
So what is off-page SEO? Off-page SEO tactics involve promoting your website for SEO purposes outside the website itself. A popular off-page SEO tactic is link building. Link building involves leaving backlinks to high-authority websites.
Also, not every backlink is equal. Backlinking to low-authority websites might cause ranking penalties for your site. Backlinks come in three primary categories:
- Natural links
- Self-made links
- Targeted links
A quick way to build backlinks is by adding links to website directories. If these directories are high-authority, consider paying to add your site’s link to them. The HOTH provides an excellent backlink checker tool for off-page SEO ranking factors.
Off-Page SEO vs. On-Page SEO
On-Page SEO involves creating new website content for SEO purposes. Common on-page SEO involves blogging and podcasting. Also, image optimization and meta tags involve on-page SEO.
Your website’s search engine success lies with effective on-page and off-page SEO. You can also use this SEO resource to learn more about on-page SEO.
Off-Page SEO Content Marketing
Content marketing helps off-page SEO by driving your site’s message to your target audience. These off-page SEO tactics come in different forms, like video marketing.
Yes, content marketing also applies to on-page SEO. However, these links to fresh videos and blog posts need promotion outside your site. Therefore, effective off-page SEO techniques involve promoting your content to high-authority platforms.
Social media outlets greatly influence off-page SEO ranking factors. Today, “more than half the world uses social media.” Here are some of the most popular social media sites for off-page SEO.
So, the first step is to create engaging content for on-page SEO. Then you build backlinks by cleverly advertising your content on social media. For example, clever headlines with a call to action about a new blog post are effective off-page SEO tactics.
Be sure to fill out your website’s bio in the “about” area for these social media sites. In addition, your website’s home page is a natural backlink opportunity.
Local SEO for Off-Page SEO Tactics
A simple and sometimes free way to build high-authority backlinks is Local SEO. For example, if you have a retail store or a restaurant, Google Business, Yelp, and Bing’s Places are high-authority sites.
Create an account with these services. They will require your business’s details, including website links. Then, after verifying your business, you have credible backlinks.
More on Off Page SEO Techniques
Search engines like Bing are constantly adjusting their algorithms. So it’s best to maintain effective off page SEO techniques. Of course, you can read the rest of this blog for the latest off-page SEO tactics.
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