The Ultimate Guide to Marketing: Tips for Manufacturing Companies
The manufacturing sector worldwide is highly competitive. Manufacturing companies continually strive to gain a competitive edge over other companies in the industry. This often involves having a rigorous marketing strategy. In this article, you’ll find viable tips to help you optimize your marketing strategy.
Use Video Marketing
Video marketing is gaining ground in digital marketing and involves the creation and sharing of compelling video content. Today, YouTube, Instagram, and TikTok are some of the most popular online video-sharing platforms. Many companies rely on them to reach a wider audience, boost customer engagement and brand awareness. Manufacturing companies can leverage video marketing to live-stream product launches and special events to the general public.
Video creation can be tricky, especially if you don’t have relevant experience in that field. You may decide to do in-house production via an online video editor or leave the production to a professional. Either way, you must prioritize producing quality video content and media for your marketing campaigns. As a streamer on Twitch or YouTube, consider getting a microphone for streaming to ensure the best sound quality.
Keep in mind that the main objective of streaming is to engage your listeners in a relatable language. Many streamers use built-in mics on their computers. Choosing the best microphone can be daunting, considering the many options available in the market. You have the option of getting a USB microphone or XLR microphone.
Some critical factors to look out for include price, audio quality, power source (XLR cable or USB cable), mic type (dynamic mic or condenser mic), and audio pattern. Whether you want a dynamic microphone or condenser microphone, make a habit of visiting reputable brick-and-mortar or online stores. After production, you must place the video across influential marketing outlets.
Personalize Customer Service
No doubt, acquiring new customers is more daunting than retaining old ones. That said, your marketing strategy should prioritize the need to deliver a fully immersive customer experience. One way to do that is to set up efficient call center platforms to handle inbound calls. You can let your customers know about upcoming sales, survey research, fundraising, and discounts via outbound calls. Nowadays, trends have shifted from physical to cloud contact centers. Take the initiative and incorporate a cloud call center solution into your customer service processes.
When looking for the best call center software solution, opt for one that helps customers connect with the right agent via live chat, phone call, social media, mobile app, or webchat. Some key features include intelligent routing and AI capabilities. The solutions should also offer access to digital channels, and be voicemail enabled.
A robust call center solution should also offer some kind of integration with an interactive voice response (IVR) system. Also, consider one that provides CRM integration to enhance customer experience and help you manage workflow, improve productivity, and generate viable leads.
Encourage Word-of-Mouth Marketing
The size of a marketing budget is critical to a successful marketing campaign. Not many manufacturing companies can afford to run expensive campaigns to promote their products. Fortunately, you don’t have to break the bank to reach your target audience.
One cost-effective marketing technique is word-of-mouth marketing (WOM marketing). This marketing strategy involves using consumer-to-consumer communications to influence people’s perceptions of your brand. Essentially, word-of-mouth marketing occurs when a satisfied customer refers your company’s product to a friend or loved one.
People tend to ask trusted friends and loved ones for advice before making a buying decision. WOM marketing is a powerful form of marketing that many companies are yet to exploit. The simplest way to encourage positive word-of-mouth about your brand is to deliver top-notch products.