In the world of digital advertising, signage can still make a huge difference for your store. In fact, if you have a brick-and-mortar location, it’s crucial that you develop signage to attract the attention of customers.
The question is, how should you go about planning and designing your store signs? How can you incorporate signs into your storefront as well as your displays?
We’re here to help you to put together a store signs design plan that will improve sales, boost brand awareness, and meet your budget.
Read on to learn more about how to design and use store signs this year.
Signs don’t just tell customers about your products or sales. An effective sign will also remind them of who you are as a company.
Before you start designing your signs, review your branding materials. What colors do you use in your logo and on your website? What design elements align with your brand identity?
No matter what kind of sign you’re designing, keep the branding consistent. If possible, work your logo into the sign. Stick to the types of fonts and graphics you typically use in your branding materials.
Think About Evergreen Signage and Temporary Signage
An evergreen sign is one that will always be useful and relevant. That includes things like your storefront signs that display your business name, logo, and slogan. It also includes any signs that you will keep up at all times inside of the store to increase brand awareness and create the type of environment you want for your brick-and-mortar space.
Temporary signage is, of course, different. You might use temporary signage to highlight a specific product or to share information about a sale. While you want your temporary signage to align with your evergreen signage, it also needs to catch the eye and stand out.
One way to do that is to make temporary signs with a color scheme that compliments your evergreen signage but doesn’t match completely. Brighter colors or a bolder font will ensure that customers pay attention to the signs that call them to action.
Find a Store Sign Company That Fits Your Needs
Finally, it’s time to find a store signage company that fits your needs. Look for companies that provide design guidance if needed, either through templates or custom design services. You also want to make sure that you can have your signs shipped in a timely manner.
Click here for more information about a store sign company that can tackle everything from outdoor signage to indoor signage.
Never Underestimate the Importance of Your Store Signs
It’s easy to assume that your marketing budget is best spent on digital marketing tactics. However, marketing materials like store signs are just as important when you’re trying to attract the attention of customers.
Looking for more ways to use your marketing budget wisely? Take a look at our marketing tips, tricks, and news that will help you revamp your marketing tactics for a new year.