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It’s no secret that digital marketing is one of the best ways to get new customers in today’s world. You can easily reach people globally with a few clicks of a button. That’s why the current digital marketing industry has a value of $460 billion.
You can invest in many types of marketing strategies, so it pays to understand all your options. Below are the best types of marketing for any company that wants to get new customers.
PPC Marketing
PPC marketing is one of the most common marketing strategies for people who want to get website traffic immediately. You don’t need to wait to build your brand or create tons of content for Google. You just bid for the top ad spot and immediately get exposure to potential customers.
However, that also makes PPC marketing a risky strategy if you aren’t prepared. You can quickly lose your money if you don’t set things up right. You’ll need to create several ad versions and constantly test to find winning ads and optimize the successful messages.
SEO Marketing
SEO marketing is excellent for companies with either time or a few dollars to invest in content creation. Your goal with SEO is to create website content that targets phrases people search for on Google. Once you find terms that get search volume and get to the front page, you’ll get traffic from Google and not pay for it.
This is great if you don’t have a large budget. Once you invest either time or money in content creation, you can dial back your expenses and take advantage of your ranking. All of that is profit that you don’t have to waste constantly putting money into paid ads.
Social Media Market
With the rise of social media websites, it no longer makes sense to completely ignore them in your business. All you have to do is create an account and tell people you have a company account, and your fans will follow your page.
Once you have followers, you can post updates for everyone to see. This content can be anything from informational content to appealing deals. It doesn’t cost anything to start on social media, so creating accounts as soon as possible makes sense.
Of course, you can invest in social media ads once you have a larger budget and know how to create content that gets people engaged.
Influencer Marketing
Influencer marketing is a newer type of internet marketing that has arisen with the rise of popular figures on social media websites. Consumers regularly follow popular social media accounts to get entertainment and information. They also turn to them to look for recommendations for new products.
You can use that trend to your advantage and form partnerships with these influencers. You can pay many influencers a fee to discuss or promote your product. Since people trust the influencers you work with, they’re more likely to trust your brand and buy your products.
Email Marketing
Traditional marketing methods won’t be enough to convince everyone to buy your products. You have to introduce your company to people several times before they begin to trust you. The issue is that you need to pay for advertising several times to gain that exposure.
That’s the problem email marketing solves. Instead of paying for ad views several times for a single person, you convince them to sign up to an email list to get some value.
As a result, you can send engaging and promotional emails to those people to build your brand’s reputation. It’s a great way to engage in lead marketing to push people further down a sales cycle.
Affiliate Marketing
Affiliate marketing is a great way to build a sales team without paying anything out of pocket. The idea is to create unique referral links and give them to the people interested in selling your products. If someone makes a sale with their link, it gets tracked in your system.
You’ll give the people who make sales a commission based on the sales amount. You’ll use some of your profit, but it doesn’t cost anything upfront to start getting more sales.
You can eventually move on to other forms of marketing once you build up sales volume and have a bigger budget to work with. But you’ll continue having an independent sales team generating business through that whole process.
Video Marketing
Now that video is becoming much more common, video marketing has become one of the best ways to introduce your brand to new customers. Countless video platforms have millions of viewers. You can get attention by creating a channel for your brand and creating videos or creating small ads to place on other videos.
If you create informative content, you can build a following on video platforms that track what you do. You can use those videos to build your brand authority and establish your products as an industry leader.
You can also use other videos to show ads to people watching related content. Most platforms have ad platforms that allow you to show relevant ads to people likely to buy from your company.
Now You Know the Main Types of Marketing Strategies
There are a lot of options for marketing on the internet, so it can be daunting for a new marketer to learn where to start. Luckily, there are a few tried and true types of marketing strategies that have proven to work. Keep them in mind when building marketing strategies to start your new ad campaign successfully.
Do you want to discover more marketing ideas to help your company grow? Check out the blog to learn how to use marketing to grow your business.
