4 Important Digital Marketing Tips to Grow Your Business This Year
If you aren’t sure about making small business digital marketing a priority, then consider this. 70% of website traffic comes from mobile devices, as people spend more than five hours per day on their smartphones surfing the net.
Every time you think about improving sales and profits in your business, it has to begin with building some awesome digital marketing campaigns. Keep reading for some digital marketing tips that can help you in this endeavor.
- Optimize Your Website for Mobile Traffic
Ensure that customers who visit your website using their smartphones don’t hop off right away because their experience is terrible. Do not use huge images that take forever to load on a smartphone or look off-center because the website hasn’t been mobile-optimized.
Spending the time to optimize your website for the many different mobile screen sizes is a useful exercise. Get a professional web development agency to help you out with this, if you aren’t sure how to do it yourself.
- Make SEO a Priority
SEO is always going to be an important digital marketing strategy. It’s the easiest way to get your website on Google’s radar. And if you know what you are doing, you won’t have to spend hours honing your website and content SEO.
On the other hand, if you don’t know what you are doing, then hiring SEO services is paramount. Learn more details at SEOJet.
- Use Abandoned Carts to Personalize Offers
If your business sells digital or physical products, then it’s likely you deal with abandoned carts all the time. Don’t consider them the cost of doing business and ignore this veritable pot of gold.
Start sending personalized offers to the folks who abandoned their carts adding in discounts or coupons, so there’s no reason for them not to buy. Offer free shipping as well and see how fast your sales blossom.
- Create Long-Form Content
Most small business owners aren’t writers or aren’t comfortable with their writing skills. That’s why you need to hire a content writer, who can pump out long-form content (think 2000 words or longer) to add to your blog.
Despite the attention deficit prevalent in the human race, folks love such detailed, interesting blog posts, even if they are on the longer side. And Google adores such long-form content, as well which boosts your rankings. So you can kill two birds with one stone using long-form content.
Pro tip: Use questions that your customers are constantly asking to create long-form content that’s interesting and relevant to your clients.
Digital Marketing Tips to Put into Use Right Away
Small business digital marketing is all about the long haul. Once you put these digital marketing tips into use, it will take a bit of time for them to show up in increased sales and profits. That’s why you need to start now.
Also, if you wish to keep learning about digital marketing strategy, then browse through our website.