7 Of the Latest Digital Marketing Trends You Need to Know
One of the top three challenges marketers now face is innovating. If you’re not up-to-date with the latest digital marketing trends, you could fall behind, too. Consumers might notice your digital marketing strategy is lacking.
They could turn away, taking the attention and money to your competitors instead.
Before that can happen, consider applying these trends to your digital marketing strategy this year. Following these trends can help you get ahead of the competition. Meanwhile, you can find new ways to engage your audience.
Read on to discover the top trends for 2022!
Before applying any other trend to your digital marketing plan, take the time to gather research about your audience. Gathering research is essential if you plan on using personalization this year.
Generic content is now considered a turn-off. In fact, 74% of shoppers get annoyed when web content doesn’t appeal to their interests. Another 52% will even switch brands if you’re not using personalization.
Today, nearly 70% of buyers expect Amazon-like buying experiences, including personalized recommendations.
Gather audience and keyword research before you add personalization to your digital marketing plan. First, determine who your customers are and what they care about. For example, you can determine their:
- Marital status
- Buying behaviors
- Pain points
- Household income
- Pain points
If you’re focused on a larger audience of shoppers, segment them into smaller groups. Then, personalize your approach for each buyer persona.
Personalization could deliver up to eight times the ROI on your marketing spend when done right. It can help you connect with shoppers on an emotional level. You can show them you understand their experiences.
Then, you can provide them with the exact solution they need: your business!
Once you start personalizing, try using conversational marketing to spark a personal connection with customers. You can use AI and chatbots to get started.
You can use conventional marketing across different marketing channels, including your website. Conversational marketing can improve the user experience. You could foster higher engagement, sales, and loyalty as a result.
Other ways to apply conversational marketing include personalized videos, emails, and virtual selling assistants.
- AI/Machine Learning
You don’t have to do all the heavy lifting with your business marketing this year. Instead, consider using artificial intelligence, machine learning, and automation.
You can use AI with chatbots, your content creation, or your search engine optimization (SEO) strategy. In fact, there’s now AI software that will write unique, creative blog posts.
AI can also gather information about your target audience. Remember, learning about your customers is essential if you want to personalize experiences.
Google uses AI as part of its search engine algorithm. For example, it can now provide consumers with predictive results. It determines what consumers are looking for to meet their search intent.
You can use AI, machine learning, and automation to save yourself valuable time and effort. You can also make informed improvements to your campaigns to improve your ROI.
- Video Marketing
Video marketing became increasingly popular during the pandemic, but it’s not going anywhere any time soon! In fact, there are new video marketing trends you can apply to your business marketing strategy.
For example, you might want to create more short, DIY videos this year. TikTok has impacted the social media landscape. Consumers now favor short video posts.
You can also apply this trend to your Instagram marketing strategy using Stories or Reels.
Consumers want fast, easy access to information and entertainment. Quick DIY videos could help you create candid experiences for consumers.
The use of AR and VR content is gaining popularity as well. Experiment with different forms of video marketing to keep consumers engaged.
- Visual and Voice Search
As you explore these digital marketing trends, it’s important not to neglect your search engine optimization strategy. Google’s search engine algorithm changes throughout the year. With each change, you’ll need to update your SEO plans as well.
For example, consumers can now use their photos to create visual searches. With that in mind, make sure to optimize your image alt text using target keywords.
Consumers now rely more on voice assistants like Alexa, Siri, and Google.
Take the time to gather keyword research. Look for longtail keywords phrased as questions. Answer the consumer’s question within your opening paragraph.
Then, go into more detail through the post.
Keep up with the latest SEO trends as you update your business marketing plans.
Need help applying these digital marketing tips? Check out Getfoundfast.com to discuss your marketing strategy for the year.
- Live Stream Shopping
Consider running more live stream shopping events this year. You can show off new products to attract and engage your customers.
Live streaming is also a great addition to your video marketing strategy.
You can use TikTok, Instagram, Amazon Live, or Facebook to get started. Make sure to plan your content ahead of time. You can also work with influencers as part of your strategy this year.
- Interactive Content
Interactive content includes:
- Augmented reality ads
- Embedded calculators
- 360-degree videos
Consider creating more interactive content to keep consumers engaged. For example, you can use stickers in your Instagram Stories. Polls and quizzes can help you learn more about customers online.
Realtors can use 360-degree tours to show off properties as well.
You can help customers feel more connected to your brand with content that’s fun, fresh, and engaging.
- Programmatic Advertising
You can now use programmatic advertising and AI to automate the ad buying process.
Humans will no longer have to get involved with ad buying. Instead, you’ll receive a cost-effective, reliable solution with programmatic platforms.
With programmatic advertising, ad marketplaces will hold auctions among different advertisers. The advertiser that bids the most will gain the impression. Their ad will appear in front of prospective customers online.
Then, consumers can click on the ad before converting into a lead or sale.
Programmatic digital advertising can help you better reach your target audience. You could have an easier time generating conversions as a result.
Dominant Digital Tips: 7 Digital Marketing Trends for 2022
Don’t miss the chance to set your digital marketing plan up for success this year. Instead, make sure you’re applying these digital marketing trends. These seven trends can help your business get leagues ahead of the competition.
Start marketing with these tips today!
Searching for more tips? You’ve come to the right blog.
Check out our latest articles today for more.