by Many people would rather watch a video than read an entire article in today’s world. Thus, it should be no surprise that many start-ups are now using video content to market their products and services. Using articles or listicles to advertise or promote products is a norm that is slowly fading away. Therefore, as a start-up, it would be wise to harness the power of video advertising as early as now if you want to stay ahead of the competition. It is also important to note that you can connect with your clients in a better way by using video.
Here are some reasons why start-ups cannot afford to ignore video transcription:
• Boosting search engine rankings
Search engines have a problem understanding video content. Nonetheless, SEO is a central part of internet marketing and easily makes products and websites discoverable. Transcription can boost your search engine rankings and make your content easily accessible to a wider audience.
For people to be able to locate your content, you will require text. Hence, creating captions, transcripts, or subtitles for your video will establish more opportunities for larger audiences to discover what you are offering.
A good video transcript has long-tail keywords located in your video’s content. Thus, you will be sure to receive a better ranking.
• Closed captions play a role.
Closed captions were initially made for the hearing impaired. However, they have become key players in optimizing video content. Closed captions are seen at the bottom of the screen, indicating what the individuals in the video are saying.
If you want to turn on the closed caption, look out for the “CC” label.
Many start-ups make the mistake of relying on automatically generated captions for their videos. Often, these automated captions are flawed and will do more harm than good. That is why having your closed captions is necessary.
In a recent study by Discovery Digital Networks, it was seen that adding your closed captions to video content would increase the YouTube views by 13.5% after two weeks.
Whether your content is made for YouTube, it would be best to have a professional closed captioning service provider. GoTranscripts is the leading closed captioning services provider. They are a professional company that hires qualified individuals to transcribe, and their services are 100% performed by humans. Thus, you can rest easy knowing your video is in the right hands.
• Your content is easily accessible.
It is always great when someone finds your video online, but what if they cannot use it or even understand it? Here is a fun fact for you; did you know that there are twice as many non-native English speakers as native English speakers? Well, now you know.
Video transcription and captioning help you reach the native English speakers and the non-native. If one is not born into an English-speaking nation and has to learn it as a second language, they might struggle to understand the video. This becomes even more difficult if the person in the video speaks with an accent. Transcripts or captions can help the viewer to follow along without getting lost.
• You can be able to reach the Deaf community.
To reach as many people as possible with your content, you need to target every member of society. That includes the deaf and hard-of-hearing community. In addition, if you make closed captions for the video, you will reach even the minority.
Statistically, over 38 million individuals have hearing difficulty in America, and worldwide, over 466 million people live with hearing disabilities.
• You will cater to those people who view content in public.
Many people love to get their information “on the go.” Therefore, by transcribing, you will reach those people on the road. In addition, while in public, turning on the sound to hear the video is inappropriate. Thus, closed captions enable any potential viewer to watch any type of content, even in public places, without having people look at them with strange eyes. Captions help the viewers understand the video without turning up the volume.
Conclusion
If you want to gain a wider audience, use transcripts or subtitles in your video content as a start-up. You will achieve a better search engine ranking and cater to the minority in society.
