Humans are naturally social beings, which may be why, through the power of technology, they’ve developed numerous applications and websites to satisfy these inclinations. As the pool of social media platforms continues to grow, the popularity of some applications fades and ends. However, many platforms still come into the spotlight, and their popularity continues to grow.
Knowing the most popular platforms is crucial as it keeps you updated on trends, which can set you ahead of your competitors, especially if you’re into marketing. As such, the savviest companies take advantage of such services and the different demographics using the platforms to drive sales. For instance, top-tier iGaming sites like ICE Casino can post an exclusive ICE Casino promo code to attract new and ongoing players and get them to relish their favorite titles in the lobby. The posts could also announce a new game, upcoming tournaments, or other promotions that ultimately lead more users to ICE Casino.
Indeed, given the sheer volume of people using social media today, any company that doesn’t leverage the platforms is missing out on vast revenue-generating prospects. Here’s a list of the most popular platforms that are a must-have in 2023 and beyond.
While it’s true that Facebook has faced a demographic shift in recent years, falling out of favor with the younger generation, its influence as a social media platform remains unparalleled. Facebook has over 3 billion active users monthly, and over 70% spend an average of 30 minutes daily scrolling on the platform.
Today, Facebook operates under Meta, Inc., and various industries, including entertainment, financial, gaming, and businesses, use Facebook’s popularity to connect with people worldwide and create awareness of their brands.
YouTube is another popular video content platform worldwide, where users spend over 1 billion hours watching short and longer videos daily. With such a massive number of viewers, it’s unsurprising that YouTube has the highest investment rate compared to other video content platforms in 2023. Because it is one of the best advertising sites, countless active communities use paid YouTube ads to generate income. Here are some quick facts about the platform:
- Company: Alphabet;
- Used Mainly By: Gen-Zers;
- Launched: 2005;
- Acquisition by Google: 2006;
- Downloads: Over 10 billion;
- Country: United States.
In terms of communicating, WhatsApp is a popular messaging platform, with over 1.5 billion users worldwide. Since the introduction of WhatsApp businesses, many businesses have downloaded the app as it’s easy to send documents, live locations, and video chats, and has even introduced a payment option.
Instagram is one of the most visited and used sites, with over 2 billion active users monthly. Despite the TikTok hype, most millennials and Gen Zers still prefer Instagram, where 85% are 16 to 64. Influencers find it easy to share photos and videos on Instagram, and about 53% of marketers use Instagram Reels to connect with more people in short videos. This has increased platform popularity, as reels are currently the most popular format for sharing DMs.
TikTok is a short-form video app owned by a Chinese internet technology company called ByteDance. Since its launch in 2016, TikTok’s popularity has continuously skyrocketed. In 2021, this fast-growing platform overtook Google and became one of the most visited websites. In 2023, TikTok has over 1 billion monthly active users, with the highest percentage aged 16-30.
Telegram is another wildly popular messaging app that has amassed a staggering 500+ million monthly users worldwide. It is the go-to platform for information sharing, and most people prefer it due to its commitment to user privacy and security. It was launched in 2013 by Pavel Durov and his brother Nikolai and is headquartered in Dubai, United Arab Emirates.
Snapchat is popular with the younger audience. About 70% of millennials and Gen Z users spend up to 20 minutes daily on Snapchat. That may not be close to the time these groups spend on TikTok and YouTube, but it’s popular enough for brands to connect with people. The platform is committed to real-time content and offering privacy to users.
- Launched: 2011;
- Headquarters: Los Angeles, CA;
- Monthly Active Users: 750+ million;
- Founders: Evan Spiegel, Leo Noah Katz, Daniel Smith, Bobby Murphy, David Kravitz.
X (Formerly Twitter)
Twitter was purchased by Elon Musk in 2022, and it has undergone some changes, including being rebranded as X. Despite the name change, X (Twitter) is still a forerunner among the popular platforms with an all-time high number of users.
- Monthly Active: Users: 541 million;
- Launched: 2006;
- Headquarters: San Francisco, CA;
- Founders: Jack Dorsey, Biz Stone, Evan Williams, Noah Glass.
Choose the Most Suitful Platform
Social media is ubiquitous, with people of all ages using various platforms. Each platform has distinct features that align with individual needs, objectives, and goals. So, identify your target audience and harness the power of social media marketing and influencing.