Product packaging design is one of those cases where people judge a book, in this case, a product, by its cover. As a normal human being, everyone’s attention span is limited depending upon the type of activity. In the case of shopping, it is very low, an average of up to several seconds that humans take to decide whether or not to buy a product. This is why many businesses in Australia spend millions of dollars into hiring some of the best teams that can use effective designs or captivating colours to lure consumers to make a purchase. Why is that? Because psychologically speaking, the proper design for a product can make all the difference when it comes to purchasing.
Importance Of Package Designs and Customer Preference:
There can be a time that everyone can relate to when an attractive design captures their attention towards a product. This is because the way a product packaging looks plays a huge role in everyone’s subconscious and whether anyone’s keen enough to admit, first impressions do matter, a lot! Take a look at some of the reasons why product packaging design plays a huge role in improving or shaping customer preferences:
- They give a unique first impression for customers looking to buy that product in the market. Many companies know they have only a few seconds to capture the attention of any oncoming customer and they spend millions of dollars to achieve just that.
- Product packaging design, if done effectively, supports the brand image and increases brand recognition. The design tells the unique story behind every brand, as is evident from some of the top manufacturers and companies around the world. It trademarks the experience which makes every customer adhere to it.
- Packaging designs communicate the necessary information within a short period. This is the key advantage that allows customers to quickly grasp what the product is, why it was made and what it is used for.
Key Factors That Affect Product Packaging Design:
- The Target Audience: Create the packaging in such a way to attract the ideal customer who will be drawn to the product. No one can sell ice creams in Antarctica because the ideal customers of ice cream will never be in a cold and desolate place.
- The Brand Logo Or Image: The brand logo must have captivating colours that can speak a thousand words with just one symbol. It should be understood easily by the customer, allowing them to know the product and its contents just by a single glance.
- Their Role In Society: Believe it or not, the average consumer cares about how a brand can help their community and the environment as a whole. It was estimated through a study on packaging materials that 91 per cent of Australians were concerned about the impact of packaging on the environment. If the packaging design isn’t something positive that shows warmth or support towards a cause or community, chances are that majority of the customers won’t even go for such a brand. Although this isn’t always the case, it can play a huge difference in customer demand.
Many successful products launched by hundreds of companies will always have a unique packaging design exclusive to their brand. However, many companies in Australia tend to downplay the importance of an effective design for product packaging. Remember, packaging designs can speak stories with just a symbol or an image and it is important that a customer can read these stories and feel an emotion behind every brand or product.