Fun Holiday Video Ideas for Your Business Social Media
There’s no downtime for advertising, even on holidays. In fact, the marketing department in businesses works double time these days. Promotional video content is released more frequently compared to normal days. And for that reason, many editors seek the help of an online video editor due to its extensive video templates’ library.
During these days, it’s fun to experiment and create projects based on the trend on that specific day. The result can be very rewarding if your promotional video is done right. People generally like to follow trends and tend to engage with a post that is relatable.
But sometimes it’s hard to take advantage of trends because of how unpredictable they are, especially on social media. Social media has always been one of the best places to advertise your business online. Most, if not all businesses are guaranteed to have a social media page dedicated to their brand.
This is important as customers and the general public feel they have a direct connection to the brand they’re following. Here are a few ideas that may help you maximize the potential of your social media following.
Video Holiday Greeting
This method is tried and tested and it’s been around for quite some time. Some people prefer sending pictures with their greetings or even animated GIFs. However, it can get boring and repetitive if you keep sending simple pictures or animations every holiday. The same principle applies to brands and businesses greeting their customers.
Pictures are fine to use, but why not take it a step further with video greetings instead. Marketing experts will tell you that video brings in a lot of engagement for your page. On the other hand, pictures and blocks of text might be easier to make but offer significantly less engagement. Show your customers that you value their support with a simple video greeting.
Online video editor tools are one way you can make a professional video greeting while keeping it personal. There are many templates that fit perfectly with holiday video greetings. Just type in what you want to see in your promotional video and see the results.
Holiday Themed Promotion Videos
This is a popular choice among brands because it lets the people see the fun and human side of their company. Additionally, it’s a great way to connect with existing supporters and earn new ones in the process. Whatever holiday it is, there’s a big chance that a group of people is going to celebrate it with friends and family.
This is a great opportunity for you to market your products and let them share them with you. It’s also a good idea to follow trends on holidays as that increases the engagement of your posts with followers. To make a good holiday-themed video with an online video editor, you have to know your target audience.
Whatever the case may be, your promotional content should align with your target market’s interests. Again, they should be able to relate to whatever is in your promo video. Make use of templates as they can save you a lot of time. During the holidays, you should be cranking up your video production because people are willing to spend more than usual.
Follow The Latest Trends
Originality is important if you want to last in the business for a long time. Furthermore, unique brands stand out from the rest of the competition. But following trends isn’t necessarily a bad thing, and it usually brings in a lot of customers.
Like trending memes, for example, many brands are riding the hype train of posting memes that are viral. These are funny and relatable pictures or videos that are meant to make someone laugh or relate to them. These memes have one important trait that might be useful to you, they spread easily on the internet.
The latest trends sometimes open up new opportunities and ideas for your business as well. If you experiment with your posts and look at the analytics, you can make informed decisions for your company. Hop on the holiday trend and see where it takes you. Who knows, you might discover new ideas along the way.
Year-End Recap Videos
Social media sites have a feature wherein you can share your year recap video. It’s a really simple concept, but very effective. All you have to do is gather the best moments of the brand or your customers and compile them. You can use an online video editor to stitch them together and make them look professional.
In this video, you can also put your business milestones and goals that you’ve accomplished. You can even take this time to also thank your loyal customers. That’s a great way to keep existing customers and hopefully get a recommendation from them to their friends.
Utilize online video makers’ extensive library of heart-warming clips to create stunning videos that will melt their hearts. Make your supporters feel that you genuinely appreciate the support that they have given you. For a more personal approach, a brief message from the head of the company will surely be impactful.
Light-Hearted Promotional Content
People are so used to seeing promo videos that sometimes it can be a reason for them to automatically skip a video. One way to avoid this is to create light-hearted content, and don’t sound too promotional. Try and focus on entertaining the viewer rather than trying to sell them products or getting them to share your video.
Maybe you could make a video that will make the audience laugh through a story. Try to create an awkward situation that everybody has been through. You’ll get a lot of laughs and plenty of engagement from the people who relate to the story.
Parting Works On Creating Holliday Videos Using an Online Video Editor
Social media is an unpredictable place because of the diversity of its culture. There are literally millions of people on social media from all over the world. It’s also hard to keep track of their age group as not everyone puts in their real age on the internet. Generic content may work wonders to capture audiences from anywhere in the world.