There’s a huge surge in online shopping activity over the last year, especially with the pandemic forcing consumers to stay at home or make minimal contact with the outside to avoid the spread of the disease.
But online shoppers these days also want everything fast, especially when it comes to checking out orders on a website. So, if you’re a high risk merchant account business, it’s very important to follow these three steps to make shopping cart checkout a lot easier for your customers:
- Cut to the chase.
A lot of consumers actually abandon their carts during checkout because it took too long to complete the process. So, if you don’t want this to happen to your customers, it’s very important to cut to the chase and get on with the most important parts of the checkout process.
Most consumers wouldn’t spend a lot of time checking out their purchases, so if you don’t make changes to your system, it’s easy for consumers to abandon their carts.
Instead of overwhelming them with a lot of information, keep your checkout process short by only including the essential steps like the product information, billing and shipping address, payment and confirmation.
- Don’t surprise customers with hidden fees.
Aside from the long checkout process, some consumers also abandon their shopping carts because they’re surprised to see hidden fees and extra charges that weren’t disclosed to them before they proceeded with the checkout. It happens too often.
So, make sure that you disclose any charges that the customer needs to pay for aside from the product itself.
Most consumers don’t actually mind paying more for their purchase as long as you keep everything transparent and not surprise them with extra charges.
Make sure to include shipping costs in the total price of your products, display every fee on your product page and never charge anything extra when the customer is already on the checkout page.
- Offer the guest checkout option.
Here’s the thing: not all customers would want to spend time filling out information on your checkout page. This is especially true for new customers who may not know much about your brand yet and wouldn’t want to commit to spending time providing all their information to your business.
To keep those consumers from abandoning their carts and moving to another website, it pays to give them the option to check out as a guest, which makes it easier for them to complete their transaction without having to go through all those blank details in your online form.
This doesn’t only cut down their time, but it also helps you guarantee the best user experience so you can build loyalty with new consumers.
With the competition growing stiffer online, it really pays to know the ways to keep your customers loyal to your brand.
Simplifying your checkout process is one of the best ways to allow your customers to enjoy a great online shopping experience and help them remember your brand as their go-to shopping destination.