3 Of 2022’s Top SEO Trends
Did you know that more than eight billion searches are performed every day on Google? That’s more searches than there are people living on the earth!
Clearly, Google – and other search engines – have a lot of power. And this means that by ranking higher on these sites, you’ll be able to greatly increase your potential customer base and conversion rate.
This is what makes SEO so valuable. But SEO is constantly changing. And by knowing about the top SEO trends, you’ll be able to stay ahead of the curve and edge out the competition.
So keep on reading and we’ll take you through the top 2022 trends for search engine optimization!
- Artificial Intelligence Will Play a Big Role in SEO
Artificial intelligence, also known as AI, is affecting how people interact with content online. Google’s AI is especially important to consider when it comes to SEO.
The point of AI is to learn from user experiences to make the next experience even better. And online companies need to figure out how to take advantage of this opportunity.
How users interact with your website could end up affecting what the AI does with your site in the search results. For example, time spent on a page and click-through rates could affect if you rank higher or lower.
You’ll have to provide an experience to the users that captures their attention and keeps them on your site.
Using services like Snapseo.ca will help you make sure that you’re site is preparing for this kind of trend.
- Mobile-Friendliness Will Affect Search Rankings
Google utilizes something known as mobile-first indexing. That means that how your site performs on a mobile device is actually more important to Google than how it performs on a desktop.
Considering how smartphone usage is rising significantly, it makes sense why Google has made this decision.
Thankfully, Google offers a free mobile-friendly test. Take the test with your site and see how you score.
Never discount your mobile site and assume that it’s inferior to a desktop version.
- You’ll Need to Include Videos
If you’ve been on social media lately, you’ve probably noticed that everyone is going crazy for videos. TikTok is a big reason for this. But now Instagram, Snapchat, and Facebook are all trying to include more video content in their services.
You’ll want to optimize your video channel content and descriptions. Use captions, proper video formats, and sound to truly optimize your video content.
Use These Top SEO Trends to Stay Ahead!
The SEO landscape is constantly changing. You’ll need to follow the latest SEO trends while still optimizing things like local SEO and organic SEO.
By knowing where the puck is heading, however, it will be much easier for you to continue to rank higher.
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