On Page vs Off Page SEO: The Basics
Did you know that almost 91% of online content gets no traffic from Google? Because of this, it’s important that you come up with and execute an awesome SEO strategy.
Learning the difference between on page vs off page SEO is an essential first step. Read on to learn more about this distinction and how you can create a top-notch digital marketing plan.
What Is On Page SEO?
On-page SEO is a type of optimization that takes place on your website itself. You make alterations to the page to make it more appealing to search engine crawlers.
Adding keywords to content is one of the best forms of on-site SEO because it tells Google bots what your page is about. It lets them know what searches you’re relevant to and pushes you up in the results for those queries.
However, keywords are far from the only available on-page SEO strategies.
Internal links that drive traffic between your website’s pages make your site easier to index. They also keep people on your page longer because they have more to explore. Check out this blog post to learn more about how to execute an internal linking strategy.
Other facets of on-page SEO include meta descriptions, image/video content, quality blog posts, and internal navigation. Technical site aspects like HTML codes and load times also impact SEO.
The Basics of Off Page SEO
On the flip side, off-page SEO is a type of optimization that occurs not on your website but on other areas of the web. External manipulations contextualize your page on the world wide web and show Google crawlers why and how it is relevant. When you perform off-site SEO the right way, you’re showing that your page is more relevant, reputable, and useful than your competitors.
One of the most critical off-site SEO facets is backlinking. You link to other content online from your website. This helps you to establish connections with credible and reputable sites related to yours. Google bots then are more likely to index you as being relevant to similar searches to those that the other sites are optimized for.
Off-site SEO also includes linking back to your website from social media and reviews. It means creating a branding strategy across these social media platforms to ensure that you’re memorable. You also should use pay-per-click ads to drive inbound traffic and show crawlers that people are interested in clicking on your website.
On Page vs Off Page SEO: Which Do You Need?
It’s important that you use both on-page and off-page SEO strategies when promoting your business. These strategies work together to show both customers and crawlers that you’re credible and reliable. When you engage in both forms of SEO, you’ll have an easier time proving your worth.
Note that many off-page strategies also work with on-page ones to boost SEO. When someone finds you through a review and clicks a link to your page, it gets them invested in your services and shows crawlers that you have inbound traffic.
However, if they were to instantly bounce, it would show these bots that there’s nothing relevant on your site to stay for. Good navigation and quality content that keeps them on your page ensure that you seem reliable and valuable.
Up Your Digital Marketing Game Today
Now that you know the difference between on page vs off page SEO, it’s time to get started. Head over to our home page and run your cursor over the “digital marketing” tab. Check out the “business” section for help learning about boosting your business with organic content.